Diffusion of Innovation Theory: The Adoption Curve
In every society, there are specific segments of the population that try a new product or adopt a new behavior at different stages. Early adopters are quick to try a new product before anyone else while laggards are the last to try something and may not try it at all. In this short video, we introduce you to each of these different types of people in society and explain why they try new things when they do.
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Heyyo, class
Useful and easy to understand.π Thanks
my dad is a laggard he has a flip phone
Second percentage is 13.5
Where can I learn more about this?
Simple and informative. Thanks.
funny how sometimes a laggard who is so devoid of exposure to media, can be the innovator that comes up with a unique original idea
Hello! Thanks for thr great video. This is the first time I encountered this theory, since my supervisor asked me to read on this theory. I am interested if anyone could like call and learn together about this theory, just for once. I understand a bit, but I am quite confused on which part of this behaviour etc could be applied for my own study.
Straight & Simple. Thanks a million!
Wiz, wiz, itβs time to waz
Why are the haggard brown, when we know much of the cultural innovation (innovators) in America came from and cones from African Americans?
Interestingggg!!!
https://youtu.be/Na_YGWVje_A
In your graphic of the adoption curve, 1% of the population is missing! – @ 0:33
Other references show 13.5% for the early adopters.
Cool video and explanation but wrong percentage for the early adopters. It should be 13.5%.
This shit mad racist
short and precise. well done
Short and sweet…
I didn’t like this video, but don’t worry I’m just a white guy
yes! it’s hard but smart π
Understandable
I come here prior to every marketing paper. Thank you! π
Iβve got a presentation coming up! This video helped tremendously. Thank you
Not picking, but Rogers was a Rural SOCIOLOGIST, not psychologist.
It works thanks π
Sir, where does lacking 1% go?
Yeo…they made all tge laggards black…yeo?
50% bitcoin adoption will be insane!! π
We donβt need 100%.. 50% of ppl globally donβt even have indoor plumbing, televisions, cellphones or internet.
Sir can I ask question β about the Difference of adoption, rejection and discontinuance and the example of each? Pls. Thanks
I’m sorry to say but the percentage at 0:35 is wrong. It should be 13.5% for the Early Adopters.
Short and simple. Just the way I like it. Thank you for sharing this.
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Great video and style
Thank you for making this concept simple and clear.
NICE!!!!
Why are all the laggards black?
Straightforward and easy to understand. Thank you for the great content.
the laggards are cool!βπΎ
Who all have exams all the best β€οΈ
pozdrawiamy z wloch, stas z honorem, genialny material
Bsdk Early adopters is 13.5%.
great job.thank you.
In terms of trends, I choose to be a laggard or the later majority. I didn’t play Fortnite until it was past its prime, and I didn’t start dabbing until it started to become less popular.
well explained, well detailed, clearly understood in preparation of exams
This video is a useful and simple explanation of diffusion of innovations and how we can tailor marketing based on the type of adopter/group. I look forward to sharing it with my colleagues. I wonder if the video can be edited slightly so the different groups are made of people with different skin tones, instead of all the people in the βlaggersβ group having brown skin tones.
Thank you for this. A question: What does the gap in the curve between the Early Adopters and the Early Majority represent?
Trying to figure out what my JoAnn consumers should be. Late Majority perhaps?
Short, simple and understandable. Thankyou
Interesting
7 year ago. Recognize the voice. The narrator is a world famous comedian now. Can’t remember his name but for sure his voice.